Beschreibung: The contractor is responsible for achieving the output indicators of Workstream 3
"Better market connectivity to the EU". The Workstream focuses on facilitating market
connections between Ukrainian industry associations and business networks and their
counterparts along the value chain in the EU. The output indicators are: 1. Number
of formalised European-Ukrainian network partnerships to facilitate EU market access
and prepare for compliance with accession requirements. Target: 10 EU-Ukrainian network
partnerships. This can be measured by written agreements between European and Ukrainian
network partners that go beyond an initial dialogue e.g., exchange series agreed,
MoU prepared, other formalized type of cooperation. 2. Number of new business partnerships
and export connections established between EU and Ukraine on enterprise level. Target:
20 new business partnerships and export connections. A partnership is defined as a
lasting partnership (MoUs for more intense cooperation) or pilot cooperation. Such
projects are targeted as a result to harness Ukraine"s potential as a supplier of
goods and services for European markets. Business partnerships mean that the relationship
has subsequently been deepened through contracts, letters of intent or acquisition
discussions on specific business projects. To reach the output indicators the contractor
implements the following work packages (WP): WP 1: Identification and assessment of
Ukrainian industries with the highest growth potential for the mid-term economic recovery
of Ukraine. The contractor shall conduct an analysis to identify priority industries
for Ukraine in the EU. The contractor's activities include the identification of priority
sectors, sub-sectors and product categories, the identification of relevant geographic
and product market combinations in the EU as well as the identification of relevant
areas of technical regulation under the Agreement on Conformity Assessment and Acceptance
of industrial products (ACAA). The contractor shall deliver a summary report of the
above-mentioned research and analysis including the recommendations on the priority
sectors. WP 2: Assessment of the stakeholder landscape and identification of core
players. The contractor analyses and identifies relevant stakeholders and key players
such as industry associations, business networks, clusters, etc. in Ukraine and in
the EU and its member states through a detailed screening of the stakeholder landscape.
Based on the conducted analysis, the contractor creates stakeholder maps for the prioritized
sectors/ sub-sectors/ product categories containing the main Ukrainian and EU actors.
The contractor is expected to reach out to the representatives of the identified key
to get a deeper understanding of their potential and understand their needs and interest
in participating in the further activities. The contractor recommends at least 10
key Ukrainian stakeholders, which will contribute and participate in the activities
under WP 3 and 4. WP3: Capacity building of selected industry associations/ business
networks from Ukraine to promote Ukrainian goods and services in the EU market and
to improve the assistance provided to SMEs. The contractor shall assess and identify
the capacity building needs of the 10 interested Ukrainian industry associations and
business networks to develop a plan to increase their capacities for internationalization
of business activities of their members, for export to the EU and its member states.
Based on the assessment carried out, the contractor shall develop and implement capacity
building plans for the Ukrainian industry associations/ business networks, in close
cooperation with them. Furthermore, the contractor develops a roadmap for internationalization
jointly with each participating industry association/ business network and accompanies
the respective association/ network during implementation of that roadmap (e.g., establishment
of first contact, presentation of industries, businesses, and preparation of pitches
for joint activities/ projects). Modes of delivery for the services described above
can include: skills training, mentoring/ coaching, and support in service development/
improvement. WP4: Dialogue facilitation for establishment of partner relations, networking,
and matchmaking between Ukrainian and European industry associations in the priority
industries resulting in new trade partnerships. The contractor facilitates the dialogue
between Ukrainian industry associations and their EU counterparts. Ukrainian industry
associations should be supported assuming responsibility for building and nurturing
close relationships with EU partners, ensuring the uninterrupted communication with
EU counterparts, etc. The targeted organizations shall be able to expand their network
of partners, towards the European business ecosystem, and to learn from their counterparts.
The contractor acts as a moderator, facilitator/ enabler of the exchange and network
building. Final responsibility for the exchange, however, remains with the Ukrainian
networks to strengthen their sense of ownership. Upon completition of the activities
under this WPs the indicators stated above shall be achieved. WP5: Success stories
and final event. The contractor identifies and documents success stories relevant
to the results of the implemented activities. Furthermore, the contractor designs
and implements a final event. WP6: Project consultation. The contractor advices the
GIZ team and political partner in the field of trade.