Promotion of German Wines in Poland Referenznummer der Bekanntmachung: DWI 2020-05
Berichtigung
Bekanntmachung über Änderungen oder zusätzliche Angaben
Dienstleistungen
(Supplement zum Amtsblatt der Europäischen Union, 2020/S [removed])
Abschnitt I: Öffentlicher Auftraggeber/Auftraggeber
Postanschrift: Platz des Weines 2
Ort: Bodenheim
NUTS-Code: DEB3J Mainz-Bingen
Postleitzahl: 55294
Land: Deutschland
E-Mail: [removed]
Internet-Adresse(n):
Hauptadresse: http://www.deutscheweine.de
Abschnitt II: Gegenstand
Promotion of German Wines in Poland
The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2026 in Poland to develop, maintain and execute public relations and marketing activities in line with the goals set forth in the German Wine Institute´s marketing strategy.
The aims of the marketing programme include raising consumers´interest in German Wines in Poland and increasing and consolidating sales of German wine products. For these purposes, the service provider must have an excellent network of contacts in Poland, particularly with regard to the beverage/wine trade, gastronomy and the media.
Abschnitt VI: Weitere Angaben
Abschnitt VII: Änderungen
Price — Weighting: 40
Quality criterion — Name: B 1.1 Implementation concept — Table top presentation/ Weighting: 10
Quality criterion — Name: B 1.2 Implementation concept - Restaurant and trade campaign ‘Riesling Weeks’/ Weighting: 20
Quality criterion — Name: B 2. Conceptual idea/ Weighting: 10
Quality criterion — Name: B 3. Marketing strategy for Poland/ Weighting: 10
Quality criterion — Name: C 1. Presentation — Make-up and structure of content/ Weighting: 3
Quality criterion — Name: C 2. Presentation — Comprehensibility of the presented contents/ Weighting: 3
Quality criterion — Name: C 3. Presentation — Overall impression of the presentation/ Weighting: 4