Organisation of a Marketing Programme for German Wine in Hong Kong (Lot 1) and Taiwan (Lot 2) Referenznummer der Bekanntmachung: DWI 2020-15
Auftragsbekanntmachung
Dienstleistungen
Richtlinie 2014/24/EU
Abschnitt I: Öffentlicher Auftraggeber
Postanschrift: Platz des Weines 2
Ort: Bodenheim
NUTS-Code: DEB3J
Postleitzahl: 55294
Land: Deutschland
E-Mail: [removed]
Internet-Adresse(n):
Hauptadresse: http://www.deutscheweine.de
Abschnitt II: Gegenstand
Organisation of a Marketing Programme for German Wine in Hong Kong (Lot 1) and Taiwan (Lot 2)
The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2024 in Hong Kong (Lot 1) and Taiwan (Lot 2) to develop and execute public relations and marketing activities in line with the goals set forth in the German Wine Institute's marketing strategy.
The aims of the marketing programme include raising consumers' interest in German wines in Hong Kong (Lot 1) and Taiwan (Lot 2) and increasing and consolidating sales of German wine products. The agency must have an excellent network of contacts in its respective foreign market to collaborate with the DWI, particularly with regard to the beverage/wine trade, gastronomy and the media, as well as contacts to local administration, businesses and service providers.
Organisation of a Marketing Programme for German Wine in Hong Kong
Hong Kong.
Within the scope of public relations work and marketing activities the service provider shall, upon separate order by the DWI, perform the tasks specified in the Appendix A 2. Tender specifications of the tender documents. These services will be put forward based on the DWI’s general strategy and may vary from year to year depending on budgets defined for the Hong Kong market.
In particular, the service provider shall perform the following tasks:
(a) Media relations/trips to Germany
Invitations, travel arrangements and possible accompanying of media trips for the Hong Kong media, sommeliers and retailers to the wine-growing regions of Germany.
(b) Press conferences in relation to current events
Selection of journalists, invitation, preparation of information packs and rooms, hosting of the conference and assisting the DWI in discussions with media representatives.
(c) Events/presentations
Organisation of events (including e.g. trade fairs, online events, etc.) for the media, sommeliers, beverage retailers, restaurateurs, consumers, etc. upon suggestion by the service provider or the client (e.g. ProWine Asia in Hong Kong, Vinexpo Hong Kong, etc.), including any necessary or useful accompanying measures for the events such as creating and producing advertising materials, organising accompanying seminars, etc. The theme, the venue, the type of event and, if necessary, the German wines to be presented at the venue shall be agreed with the client beforehand. The service provider shall undertake the promotion, organisation and management of the event, including the provision of translation services, if necessary.
(d) Seminars
Coordination of seminars (e.g. classroom teaching, eLearning, etc.) with e.g. local wine schools to spread knowledge about German wine including the procurement of wine in Hong Kong.
(e) Other marketing activities
By arrangement, the service provider undertakes to carry out further marketing activities to be specified by the client with a view to increasing interest in German wines and/or increasing or consolidating sales of German wine products. The service provider also undertakes to carry out, by arrangement, general promotion activities (please refer to, e.g., Regulation (EU) No 1144/2014 of 22 October 2014), which may be co-financed by the European Union and/or other national structural funds. Those general promotion programmes may include marketing activities for other eligible agricultural products, which then will also be marketed by the Service Provider within these promotion programmes.
The term of the framework agreement is 1 year. The framework agreement is renewed for a further year in each case unless the client or service provider terminates the agreement in writing 3 months before the expiry date. The maximum duration of the framework agreement is 4 years. Accordingly, the framework agreement shall end on 31 December 2024 (planned) at the latest.
Organisation of a Marketing Programme for German Wine in Taiwan
Taiwan.
Within the scope of public relations work and marketing activities the service provider shall, upon separate order by the DWI, perform the tasks specified in Appendix A 2. Tender specifications of the tender documents. These services will be put forward based on the DWI’s general strategy and may vary from year to year depending on budgets defined for the Taiwanese market.
In particular, the service provider shall perform the following tasks:
(a) Media relations/trips to Germany
Invitations, travel arrangements and possible accompaniment of trips for the Taiwanese media, sommeliers, retailers, educators, etc. to the wine-growing regions of Germany.
(b) Press conferences in relation to current events
Selection of journalists, invitation, preparation of information packs and rooms, hosting of the conference assisting the DWI in discussions with media representatives.
(c) Events/presentations
Organisation of events (including e.g. trade fairs, online events, etc.) for the media, sommeliers, beverage retailers, restaurateurs, consumers, etc. upon suggestion by the service provider or the client (e.g. Riesling Weeks, etc.) including any necessary or useful accompanying measures for the events such as creating and producing advertising materials, organising accompanying seminars, etc. The theme, the venue, the type of event and, if necessary, the German wines to be presented at the venue shall be agreed with the Client beforehand. The service provider shall undertake the promotion, organisation and management of the event, including the provision of translation services, if necessary.
(d) Seminars
Coordination of seminars (e.g. classroom teaching, eLearning, etc.) with e.g. local wine schools to teach about German wine including the procurement of wine in Taiwan.
(e) Other marketing activities
By arrangement, the service provider undertakes to carry out further marketing activities to be specified by the client with a view to increasing interest in German wines and/or increasing or consolidating sales of German wine products. The service provider also undertakes to carry out, by arrangement, general promotion activities (please refer to, e.g., Regulation (EU) No 1144/2014 of 22 October 2014), which may be co-financed by the European Union and/or other national structural funds. Those general promotion programmes may include marketing activities for other eligible agricultural products, which then will also be marketed by the service provider within these promotion programmes.
The term of the framework agreement is 1 year. The framework agreement is renewed for a further year in each case unless the client or service provider terminates the agreement in writing 3 months before the expiry date. The maximum duration of the framework agreement is 4 years. Accordingly, the framework agreement shall end on 31 December 2024 (planned) at the latest.
Abschnitt III: Rechtliche, wirtschaftliche, finanzielle und technische Angaben
• cover letter, including the mention ‘Organisation of a marketing programme for German Wine in Hong Kong and Taiwan’ and specifying the lot(s) in respect of which the proposal is being submitted, dated and signed by the candidate’s duly authorised representative.
• Self-declaration in accordance with §§ 123, 124 GWB (German Act Against Restraints of Competition).
• The self-declaration in accordance with §§ 123, 124 GWB must be submitted and signed by every member involved in the case of a bidding consortium and/or subcontractors.
• If applicable: Declaration for a consortium and the use of sub-contractors.
Company presentation attachment.
• self-declaration confirming that you have an active network of multipliers in trade and gastronomy in the wine/food/beverage sector as well as contacts to trade and public media in Hong Kong (for Lot 1) and/or Taiwan (for Lot 2);
• self-declaration about the technical specialist staff or technical bodies that are planned to be involved in the provision of the services, regardless of whether they form part of the undertaking or not, in particular those staff members or bodies that will be responsible for quality control;
• self-declaration about the knowledge of the required languages: Chinese as native language (Cantonese/traditional Chinese) and excellent English language skills (B2) of technical specialist staff;
• provide appropriate references from contracts performed in the past, in the form of a list of major services provided in the last 3 years (2017, 2018, 2019).
Bidders must provide at least three appropriate references. To be appropriate, these projects must be equivalent to the object of the contract described in the tender specifications.
Equivalent means that the references must concern projects that are at least similar to the object of the present award procedure. To meet this requirement, the references must cover the following activities:
— Reference 1:
Lot 1: Organisation of an end-consumer event in the beverages sector in Hong Kong;
Lot 2: Organisation of an end-consumer event in the beverages sector in Taiwan.
• Reference 2:
Lot 1: Organisation of a trade visitor event in the beverages sector in Hong Kong;
Lot 2: Organisation of a trade visitor event in the beverages sector in Taiwan.
• Reference 3:
Lot 1: Production of journalistic texts dealing with wine-related topics in both Cantonese and English;
Lot 2: Production of journalistic texts dealing with wine-related topics in both Cantonese and English.
Several references may be provided to demonstrate your experience in the respective fields.
To ensure comparability with the object of the present award procedure, the references 1 and 2 must refer to events that have taken place in the respective target country. The organisation of a promising event that is comparable to the object of this award procedure requires an existing and proven network of contacts to administrative bodies, licensing authorities, politics, economy, local multipliers and media for the realisation in the respective foreign market. If the DWI had the corresponding networks in the respective foreign markets, it would itself be able to organise marketing activities in these countries. For this reason, the corresponding references must refer to projects in the respective foreign market in order to be comparable to the object of the present award procedure.
• provide appropriate references from contracts performed in the past, in the form of a list of major services provided in the last 3 years (2017, 2018, 2019).
Bidders must provide at least three appropriate references. To be appropriate, these projects must be equivalent to the object of the contract described in the tender specifications.
Equivalent means that the references must concern projects that are at least similar to the object of the present award procedure. To meet this requirement, the references must cover the following activities:
— Reference 1:
Lot 1: Organisation of an end-consumer event in the beverages sector in Hong Kong;
Lot 2: Organisation of an end-consumer event in the beverages sector in Taiwan.
• Reference 2:
Lot 1: Organisation of a trade visitor event in the beverages sector in Hong Kong;
Lot 2: Organisation of a trade visitor event in the beverages sector in Taiwan.
• Reference 3:
Lot 1: Production of journalistic texts dealing with wine-related topics in both Cantonese and English;
Lot 2: Production of journalistic texts dealing with wine-related topics in both Cantonese and English.
Several references may be provided to demonstrate your experience in the respective fields.
To ensure comparability with the object of the present award procedure, the references 1 and 2 must refer to events that have taken place in the respective target country. The organisation of a promising event that is comparable to the object of this award procedure requires an existing and proven network of contacts to administrative bodies, licensing authorities, politics, economy, local multipliers and media for the realisation in the respective foreign market. If the DWI had the corresponding networks in the respective foreign markets, it would itself be able to organise marketing activities in these countries. For this reason, the corresponding references must refer to projects in the respective foreign market in order to be comparable to the object of the present award procedure.
Abschnitt IV: Verfahren
Abschnitt VI: Weitere Angaben
Postanschrift: Villemombler Straße 76
Ort: Bonn
Postleitzahl: 53123
Land: Deutschland
Telefon: [removed]
Fax: [removed]
The contracting entity must comply with the provisions for the protection of bidders in contract award procedures. This is a right that bidders are entitled to claim.
If an undertaking interested in the contract feels that its rights are violated due to non-compliance with public procurement provisions, the violation must be reported to Deutsches Weininstitut GmbH within a period of ten calendar days (section 160 (3) sentence 1 No 1 GWB (German Act against Restraints of Competition)). Violations of public procurement provisions which become apparent from the tender notice or the procurement documents must be notified to Deutsches Weininstitut GmbH by the end of the time limit for the submission of tenders specified in the notice (section 160 (3) sentence 1 No 2 and 3 GWB (German Act against Restraints of Competition)).
If Deutsches Weininstitut GmbH informs the bidder that it is unwilling to redress the latter's objection, the bidder can, within 15 calendar days of having received the notification from Deutsches Weininstitut GmbH, request the Public Procurement Tribunal to initiate review proceedings (section 160 (3) sentence 1 no 4 GWB (German Act against Restraints of Competition)).
Unsuccessful bidders shall be informed accordingly before the contract is awarded, pursuant to section 134 (1) GWB (German Act against Restraints of Competition). A contract must not be concluded earlier than 15 calendar days after this information has been sent to the bidders by Deutsches Weininstitut GmbH; this period shall be reduced to 10 calendar days if the information is sent by fax or by electronic means. The period starts on the day after Deutsches Weininstitut GmbH has sent the information to bidders.
A request for review must be made in writing to the Public Procurement Tribunal (address: Vergabekammern des Bundes beim Bundeskartellamt, Villemombler Straße 76, 53123 Bonn).
The language of the review proceeding is German.