Öffentliche Ausschreibung Bodenheim 2026 Deutschland – Werbe- und Marketingdienstleistungen – Organisation of a Marketing Programme for German Wine in Sweden 2026-02-26

1.1.

Beschaffer

Offizielle Bezeichnung: Deutsches Weininstitut GmbH

E-Mail: vergabe@deutscheweine.de

Rechtsform des Erwerbers: Von einer zentralen Regierungsbehörde kontrolliertes öffentliches Unternehmen

Tätigkeit des öffentlichen Auftraggebers: Wirtschaftliche Angelegenheiten

2.1.

Verfahren

Titel: Organisation of a Marketing Programme for German Wine in Sweden

Beschreibung: The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas. In order to gain a market presence of German wines in Sweden for the years 2027-2032, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine -alcoholic and non-alcoholic- and sparkling wine producers and related topics relevant to the market.

Kennung des Verfahrens: 1199753c-dc8b-4620-8207-2548cd2a5c6a

Interne Kennung: DWI 2026-05

Verfahrensart: Verhandlungsverfahren mit vorheriger Veröffentlichung eines Aufrufs zum Wettbewerb/Verhandlungsverfahren

Das Verfahren wird beschleunigt: nein

2.1.1.

Zweck

Art des Auftrags: Dienstleistungen

Haupteinstufung (cpv): 79340000 Werbe- und Marketingdienstleistungen

2.1.2.

Erfüllungsort

Ort im Europäischen Wirtschaftsraum

Zusätzliche Informationen: Sweden

2.1.3.

Wert

Geschätzter Wert ohne MwSt.: 900 000,00 EUR

Höchstwert der Rahmenvereinbarung: 1 440 000,00 EUR

2.1.4.

Allgemeine Informationen

Zusätzliche Informationen: #Bekanntmachungs-ID: CXP4YWSME7C#

Rechtsgrundlage:

Richtlinie 2014/24/EU

vgv -

5.1.

Los: LOT-0001

Titel: Organisation of a Marketing Programme for German Wine in Sweden

Beschreibung: The Service Provider shall routinely perform the following tasks as basic services at a monthly fixed price including all external costs (including, but not limited to, shipping fees for promotional materials, adaptation of marketing materials, fees for market research or analysis tools, except travel expenses for attending an annual meeting of all Wines of Germany offices in Germany): Service Conditions The Service Provider shall ensure an appropriate infrastructure for the completion of his contractual obligations. This consists of offices fully equipped with all the common means and channels of modern communication. The normal business and availability hours shall be made public and adhered to by the Service Provider. 1. General Basic Services The Service Provider shall perform the following tasks as General Basic Services: a) Basic Information Service and Correspondence - Particularly regarding exporters, agents, supermarkets, specialist retailers, catering trade, media and consumers - Consulting service for German wine and sparkling wine producers for entering or already working on the Swedish market - Expert point of contact for media representatives - Creation and maintenance of a network of important and relevant contacts and multipliers in Sweden in order to perform these responsibilities b) Retail trade/Catering Trade/Importers/Wine Market - Identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers - Continuous compilation and updating of lists of Swedish wine retailers, agents, distributors, supermarkets, top hotels and selected restaurants (including contact person for wine procurement) - Adaptation of existing promotional material - Distribution and shipment of promotional materials. c) Statistics/Market Research/Marketing Strategy for Sweden - Development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in Sweden corresponding to the market situation and in line with the general strategy of DWI - Transmission of statistics/market research - Continuous transmission of statistics in relation to the use of social media (number of followers, etc.) - Quarterly report on general activities. d) Other Services - Storage of POS material and banners - Attendance of an annual meeting of all Wines of Germany offices in Germany by the team leader/Head of Campaign (about 4-5 days) 2. Basic Public Relation Services The Service Provider shall perform the following tasks as Basic Public Relation Services: - Continuous monitoring of the Swedish media landscape - Regular summary of current media clippings (TV, print and internet) - Reports on the current situation and changes in politics and the wine sector - Creation and distribution of generic press releases related to the DWI or German wine in general - Creation and distribution of basic information publications related to the DWI or German wine in general. 3. Basic Internet and Social Media Services The Service Provider shall perform the following tasks as Basic Internet and Social Media Services: a) Website maintenance - The existing website available under https://www.winesofgermany.se shall be maintained, regularly updated, and further developed. It shall be the central point of contact and information and shall be linked to all other social media channels in connection with the campaign. It shall contain all events and press releases as well as information on German wines in Sweden - All content management shall be provided by the bidder, while the DWI shall provide an already existing Open Source Typo3 Content Management System (CMS) and host the required server. It will be mandatory for the bidder to work within the CMS of the DWI. - The regular content creation as well as the content adaption and maintenance of the website about German wines are mandatory. In the case that new templates are needed the bidder shall ensure that the created content by the bidder or any third party is in line with the CI and CD of the DWI. This refers to any possible technical implementation of suitable templates, extensions, plugins, etc. including new content. The bidder shall ensure that the content of the websites is checked daily for relevance of data and updated at least weekly. b) Internet and Social Media - Content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be updated at least once a week with unique content containing added value. - Existing social media accounts are: o Facebook: Wines of Germany - Sverige o Instagram: @tyskaviner 4. Additional Services Upon separate request by the DWI, the Service Provider shall also perform the following tasks as additional services. These additional services will be put forward based on the DWI's general strategy and may vary from year to year depending on budgets defined for the Swedish market. a) Media Relations/Trips to Germany b) Special Press Conferences in Relation to Current Events c) Other Marketing Activities d) Events/Fairs/Presentations

Interne Kennung: DWI 2026-05

5.1.1.

Zweck

Art des Auftrags: Dienstleistungen

Haupteinstufung (cpv): 79340000 Werbe- und Marketingdienstleistungen

5.1.2.

Erfüllungsort

Ort im Europäischen Wirtschaftsraum

Zusätzliche Informationen: Sweden

5.1.3.

Geschätzte Dauer

Laufzeit: 6 Jahre

5.1.4.

Verlängerung

Maximale Verlängerungen: 5

Weitere Informationen zur Verlängerung: The period of the tender agreement commences on 1st January 2027 and shall expire on 31 December 2027 (which concludes one year). The contract will subsequently be extended five times for successive one-year periods unless it is terminated by either the DWI or the Service Provider by giving at least three months' written notice of termination. The maximum duration of this tender agreement is six years. Accordingly, the tender agreement shall expire no later than 31st December 2032.

5.1.6.

Allgemeine Informationen

Auftragsvergabeprojekt ganz oder teilweise aus EU-Mitteln finanziert

Die Beschaffung fällt unter das Übereinkommen über das öffentliche Beschaffungswesen: nein

5.1.7.

Strategische Auftragsvergabe

Ziel der strategischen Auftragsvergabe: Keine strategische Beschaffung

5.1.10.

Zuschlagskriterien

Kriterium:

Art: Preis

Bezeichnung: Price

Beschreibung: Average price for one estimated year in the period Jan. 2027 - Dec. 2032