Organisation of a Marketing Programme for German Wine in Canada Referenznummer der Bekanntmachung: 2022-07

Bekanntmachung vergebener Aufträge

Ergebnisse des Vergabeverfahrens

Dienstleistungen

Rechtsgrundlage:
Richtlinie 2014/24/EU

Abschnitt I: Öffentlicher Auftraggeber

I.1)Name und Adressen
Offizielle Bezeichnung:[gelöscht]
Postanschrift:[gelöscht]
Ort: Bodenheim
NUTS-Code: DEB3J Mainz-Bingen
Postleitzahl: 55294
Land: Deutschland
E-Mail: [gelöscht]
Internet-Adresse(n):
Hauptadresse: https://www.deutscheweine.de/
I.4)Art des öffentlichen Auftraggebers
Einrichtung des öffentlichen Rechts
I.5)Haupttätigkeit(en)
Andere Tätigkeit: Marketing

Abschnitt II: Gegenstand

II.1)Umfang der Beschaffung
II.1.1)Bezeichnung des Auftrags:

Organisation of a Marketing Programme for German Wine in Canada

Referenznummer der Bekanntmachung: 2022-07
II.1.2)CPV-Code Hauptteil
79340000 Werbe- und Marketingdienstleistungen
II.1.3)Art des Auftrags
Dienstleistungen
II.1.4)Kurze Beschreibung:

The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas, including Canada In order to gain a market presence of German wines in Canada for the years 2023-2028, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine and sparkling wine producers and related topics relevant to the market.

II.1.6)Angaben zu den Losen
Aufteilung des Auftrags in Lose: nein
II.2)Beschreibung
II.2.3)Erfüllungsort
NUTS-Code: CA Canada
Hauptort der Ausführung:

Canada

II.2.4)Beschreibung der Beschaffung:

1. General Basic Services

a) Service Conditions

- The Service Provider shall ensure an appropriate infrastructure for the completion of his contractual obligations. This consists of offices fully equipped with all the common means and channels of modern

communication. These include IT equipment, e-mail, internet, telephones, etc. The normal business and availability hours shall be made public and adhered to by the Service Provider.

b) General Information Service and Correspondence

- Particularly regarding exporters, agents, liquor boards, catering trade, media and consumers.

- Consulting service for German wine and sparkling wine producers for entering or already working on the Canadian market.

- Creation and maintenance of a network of important and relevant contacts and multipliers in Canada in order to perform these responsibilities.

c) Public Relations

- Continuous monitoring of the Canadian media landscape

- Expert point of contact for media representatives

- Monthly summary of current media clippings (TV, print and internet)

- Reports on the current situation and changes in politics and the wine sector

- Creation and distribution of press releases

- Creation and distribution of information publications

- Invitation of journalist and trade delegations to Germany. Provide background information, book travel and implement a questionnaire after travel

d) Retail trade/Catering Trade/Importers/Wine Market

- Identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers

- Continuous compilation and updating of lists of Canadian wine dealers, agents, distributors, supermarkets, top hotels and selected restaurants (including contact person for wine procurement)

- Adaptation of existing promotional material

- Distribution and shipment of promotional materials

- Selection and invitations of potential participants at multi-national information trips to the German wine-growing regions

e) Statistics/Market Research/Marketing Strategy for Canada

- Development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in PR Canada corresponding to the market situation and in line with the general strategy of DWI

- Transmission of statistics/market research

- Continuous transmission of statistics in relation to the use of social media (number of followers, etc.)

- Monthly report on activities" progress and media evaluation.

f) Other Services

- Cellarage of wines

- Production and Storage of POS material

- Attendance of an annual meeting of all Wines of Germany offices in Germany by the team leader/Head of Campaign (about 4 days)

g) Website maintenance

- The existing websites available under www.germanwinecanada.com (english version) and www.vinallemandcanada.com (frensh version) shall be maintained, regularly updated, and further developed. They shall be the central point of contact and information and shall be linked to all other social media channels in connection with the campaign. They shall contain all events and press releases as well as information on German wines in Canada

- All content management shall be provided by the bidder, while the DWI shall provide an already existing Open Source Typo3 Content Management System (CMS) and host the required server. It will be mandatory for the bidder to work within the CMS of the DWI.

The regular content creation as well as the content adaption and maintenance of the websites about German wines are mandatory. In the case that new templates are needed the bidder shall ensure that the created content by the bidder or any third party is in line with the CI and CD of the DWI. This refers to any possible technical implementation of suitable templates, extensions, plugins, etc. including new content. The bidder shall ensure that the content of the websites is checked daily for relevance of data and updated at least weekly.

h) Internet and Social Media

- Content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be updated at least twice a week with unique content containing added value.

- Existing social media accounts are:

o Facebook: @germanwinecanada (English) and @vinsallemagneCA (French)

o Instagram: germanwinecanada (English)

o Twitter: @germanwineca (English)

2. Additional Services

Upon separate request by the DWI, the Service Provider shall also perform the following tasks as additional services. These additional services will be put forward based on the DWI"s general strategy and may vary from year to year depending on budgets defined for the Canadian market.

a) Media Relations/Trips to Germany

b) Special Press Conferences in Relation to Current Events

c) Other Marketing Activities

d) Events/Fairs/Presentations

3. Adaption

The Service Provider shall adapt two existing websites to the needs of the Canadian market (www.germanwinecanada.com and www.vinallemandcanada.com) within the Typo3 Content Management System of the DWI on a fixed price basis.

II.2.5)Zuschlagskriterien
Qualitätskriterium - Name: Implementation Concept - Increase the sales of German wines in the LCBO / Gewichtung: 10
Qualitätskriterium - Name: Implementation concept - Restaurant and wine retailers campaign (Riesling weeks) / Gewichtung: 10
Qualitätskriterium - Name: Conceptual ideas / Gewichtung: 20
Qualitätskriterium - Name: Marketing strategy for Canada / Gewichtung: 10
Qualitätskriterium - Name: Presentation - Makeup and structure of content / Gewichtung: 6
Qualitätskriterium - Name: Presentation - Comprehensibility of the presented contents / Gewichtung: 6
Qualitätskriterium - Name: Presentation - Overall impression of the presentation / Gewichtung: 8
Preis - Gewichtung: 30
II.2.11)Angaben zu Optionen
Optionen: nein
II.2.13)Angaben zu Mitteln der Europäischen Union
Der Auftrag steht in Verbindung mit einem Vorhaben und/oder Programm, das aus Mitteln der EU finanziert wird: ja
Projektnummer oder -referenz:

Regulation (EU) No 1308/2013.

II.2.14)Zusätzliche Angaben

Abschnitt IV: Verfahren

IV.1)Beschreibung
IV.1.1)Verfahrensart
Verhandlungsverfahren
IV.1.3)Angaben zur Rahmenvereinbarung oder zum dynamischen Beschaffungssystem
Die Bekanntmachung betrifft den Abschluss einer Rahmenvereinbarung
IV.1.8)Angaben zum Beschaffungsübereinkommen (GPA)
Der Auftrag fällt unter das Beschaffungsübereinkommen: ja
IV.2)Verwaltungsangaben
IV.2.1)Frühere Bekanntmachung zu diesem Verfahren
Bekanntmachungsnummer im ABl.: 2022/S 082-221479
IV.2.8)Angaben zur Beendigung des dynamischen Beschaffungssystems
IV.2.9)Angaben zur Beendigung des Aufrufs zum Wettbewerb in Form einer Vorinformation

Abschnitt V: Auftragsvergabe

Ein Auftrag/Los wurde vergeben: nein
V.1)Information über die Nichtvergabe
Der Auftrag/Das Los wird nicht vergeben
Es sind keine Angebote oder Teilnahmeanträge eingegangen oder es wurden alle abgelehnt

Abschnitt VI: Weitere Angaben

VI.3)Zusätzliche Angaben:

Bekanntmachungs-ID: CXP4YWSRTEW

VI.4)Rechtsbehelfsverfahren/Nachprüfungsverfahren
VI.4.1)Zuständige Stelle für Rechtsbehelfs-/Nachprüfungsverfahren
Offizielle Bezeichnung:[gelöscht]
Postanschrift:[gelöscht]
Ort: Bonn
Postleitzahl: 53123
Land: Deutschland
Telefon: [gelöscht]
Fax: [gelöscht]3
VI.4.3)Einlegung von Rechtsbehelfen
Genaue Angaben zu den Fristen für die Einlegung von Rechtsbehelfen:

Undertakings have a right that the contracting authority complies with the relevant provisions governing public contract award procedures in Germany that protect bidders and applicants. If an economic operator who has an interest in the contract claims that its rights have been infringed by non-compliance with the provisions governing the procedure for the award of public contracts, it shall complain to the contracting authority within a time limit of ten calendar days (section 160(3) sentence 1 No 1 of the German Act against Restraints of Competition (GWB)). Violations that become apparent from the tender notice or from the tender documents must be notified to the contracting authority within the time limit specified in the tender notice for application or submission of a tender (section 160(3) sentence 1 No 2 and 3 of the German Act against Restraints of Competition (GWB)). If the contracting authority notifies the undertaking that it is unwilling to redress the latter's complaint, it shall be entitled to request the federal public procurement tribunal, within 15 days of receipt of such notification, to initiate review proceedings (section 160 (3) sentence 1 No 4 of the German Act against Restraints of Competition (GWB)). Bidders whose tenders will not be taken into account for the contract award shall be informed accordingly pursuant to section 134(1) of the German Act against Restraints of Competition. A contract must not be concluded prior to the expiry of 15 calendar days after this information has been sent by the contracting authority; if the information is sent electronically or by fax, the time limit shall be ten calendar days. The time limit starts on the day following the sending of the information by the contracting authority. A request for a review has to be filed in writing to the Federal Procurement Tribunal at the German competition authority, i. e. Vergabekammern des Bundes beim Bundeskartellamt, Villemombler Straße 76, 53123 Bonn.

The language of the review proceeding is German.

VI.5)Tag der Absendung dieser Bekanntmachung:
02/08/2022

Wähle einen Ort aus Rheinland-Pfalz

Adenau
Albig
Alsenz
Altenahr
Altenkirchen (Westerwald)
Altrip
Alzey
Andernach
Annweiler am Trifels
Antweiler
Argenthal
Arzfeld
Asbach (Westerwald)
Bad Bergzabern
Bad Breisig
Bad Dürkheim
Bad Ems
Bad Hönningen
Bad Kreuznach
Bad Marienberg
Bad Neuenahr-Ahrweiler
Bad Sobernheim
Badem
Bann
Baumholder
Beckum
Bellheim
Bendorf
Bernkastel-Kues
Betzdorf
Beuren (Hochwald)
Bingen am Rhein
Birkenfeld
Bitburg
Bobenheim-Roxheim
Bodenheim
Böhl-Iggelheim
Bolanden
Boppard
Bornheim (Pfalz)
Bruchmühlbach-Miesau
Budenheim
Burgbrohl
Cochem
Daaden
Dahn
Dannstadt-Schauernheim
Daubach (Westerwald)
Daun
Deidesheim
Dernbach
Dhronecken
Dierdorf
Diez
Dudeldorf
Dudenhofen
Duppach
Edenkoben
Eich
Eisenberg
Elmstein
Emmelshausen
Enkenbach-Alsenborn
Erpolzheim
Faid
Flomborn
Föhren
Frankenthal
Freckenfeld
Freinsheim
Gau-Algesheim
Gau-Bickelheim
Gebhardshain
Germersheim
Gerolsheim
Gerolstein
Grafschaft
Großmaischeid
Grünstadt
Hachenburg
Hagenbach
Hahn-Flughafen
Hahnstätten
Halsenbach
Haßloch
Hatzenbühl
Hauenstein
Heidesheim am Rhein
Hermeskeil
Herrstein
Herxheim bei Landau
Heßheim
Hinterweidenthal
Hochspeyer
Höhr-Grenzhausen
Holzerath
Idar-Oberstein
Ingelheim am Rhein
Insheim
Irrel
Jockgrim
Johanniskreuz
Kaisersesch
Kaiserslautern
Kandel
Kanzem
Kappel
Kastellaun
Katzenelnbogen
Kelberg
Kell am See
Kempenich
Kempfeld
Kettig
Kirchberg
Kirchen
Kirchheimbolanden
Kirn
Klingenmünster
Kobern-Gondorf
Koblenz
Konz
Kröv
Kruft
Kusel
Lahnstein
Lambrecht
Lambsheim
Landau in der Pfalz
Landstuhl
Langenlonsheim
Lauterecken
Limburgerhof
Lingenfeld
Linz am Rhein
Ludwigshafen am Rhein
Lustadt
Maikammer
Mainz
Mastershausen
Maxdorf
Mayen
Mendig
Mertloch
Meudt
Monsheim
Montabaur
Morbach
Mörsdorf
Moschheim
Mülheim-Kärlich
Münster-Sarmsheim
Mutterstadt
Nassau
Nastätten
Nentershausen
Neuerburg
Neustadt an der Weinstraße
Neuwied
Nickenich
Nieder-Olm
Niederwerth
Niederzissen
Oberwesel
Ochtendung
Odernheim am Glan
Offenbach an der Queich
Oppenheim
Osthofen
Otterberg
Pellingen
Pirmasens
Plaidt
Polch
Prüm
Puderbach
Ramstein-Miesenbach
Ransbach-Baumbach
Reinsfeld
Remagen
Rengsdorf
Rennerod
Rhaunen
Rheinböllen
Rockenhausen
Rodalben
Rodder
Roßbach (Wied)
Rüdesheim (Nahe)
Rülzheim
Saarburg
Sankt Goar
Sankt Goarshausen
Schifferstadt
Schönenberg-Kübelberg
Schwabenheim an der Selz
Schweich
Selters
Serrig
Simmern Hunsrück
Sinzig
Speicher (Eifel)
Speyer
Sprendlingen
Steinebach/Sieg
Stromberg
Thaleischweiler-Fröschen
Traben-Trarbach
Trier
Trierweiler
Ulmen
Unkel
Vallendar
Wachenheim an der Weinstraße
Waldbreitbach
Waldrach
Waldsee
Wallhausen (bei Bad Kreuznach)
Weiler bei Bingen
Weilerbach
Weißenthurm
Westerburg
Wiesbaum
Windesheim
Winnweiler
Wintrich
Wirges
Wissen
Wittlich
Wolfstein
Wöllstein
Worms
Wörrstadt
Wörth am Rhein
Zell
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