Offizielle Bezeichnung:[gelöscht]
Postanschrift: Platz des Weines 2
Ort: Bodenheim
NUTS-Code: DEB3J Mainz-Bingen
Postleitzahl: 55294
Land: Deutschland
E-Mail: [removed]
Internet-Adresse(n):
Hauptadresse: http://www.deutscheweine.de

Einrichtung des öffentlichen Rechts

Andere Tätigkeit: Marketing

Organisation of a Marketing Programme for German Wine in Sweden

Referenznummer der Bekanntmachung: DWI 2020-43

Dienstleistungen

The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2026 in Sweden to develop, maintain and execute public relations and marketing activities in line with the goals set forth in the German Wine Institute´s marketing strategy.

The aims of the marketing programme include raising consumers´interest in German Wines in Sweden and increasing and consolidating sales of German wine products. For these purposes, the service provider must have an excellent network of contacts in Sweden, particularly with regard to the beverage/wine trade, gastronomy and the media.

Aufteilung des Auftrags in Lose: nein

Wert ohne MwSt.: [Betrag gelöscht] EUR

NUTS-Code: SE SVERIGE

Hauptort der Ausführung:

Sweden.

The service provider shall perform the tasks specified in tender specifications of the tender documents.

In particular, the service provider shall perform the following tasks:

1) Basic services

— General Information Service and Correspondence:

• in a fully equipped and staffed office during normal business hours in Sweden;

• particularly regarding exporters, importers, specialist retailers, catering trade, media and consumers;

• consulting service for German wine and sparkling wine producers for entering or already working on the Swedish market;

• creation and maintenance of a network of important and relevant contacts and multipliers in Sweden in order to perform these responsibilities;

— Public relations

• continuous monitoring of the Swedish media landscape;

• expert point of contact for media representatives;

• monthly summary of current media clippings (TV, print and internet);

• reports on the current situation and changes in politics and the wine sector;

• creation and distribution of press releases;

• creation and distribution of information publications;

• invitation of journalist and trade delegations to Germany. Provide background information, book travel and implement a questionnaire after travel;

— Retail trade/catering trade/importers/wine market

• identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers;

• continuous compilation and updating of lists of Swedish wine dealers, importers, distributors, supermarkets, top hotels and selected restaurants (including contact person for wine procurement);

• adaptation of existing promotional material;

• distribution and shipment of promotional materials;

• selection and invitations of potential participants at multi-national information trips to the German wine-growing regions;

— Statistics/market research/marketing strategy for Sweden

• development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in Sweden corresponding to the market situation and in line with the general strategy of DWI;

• transmission of statistics/market research;

• continuous transmission of statistics in relation to the use of social media (number of followers, etc.);

• monthly report on activities’ progress and media evaluation;

— Other services

• cellarage of wines;

• storage of POS material;

• attendance of an annual meeting of all Wines of Germany offices in Germany by the team leader/Head of Campaign (about 4 days);

— Website maintenance

• maintenance, updating and further development of the existing website www.winesofgermany.se. This includes the planning and creation of digital content (Content Management) on a weekly basis, including the creation of new content at least once a week, all in line with the CI and CD of Wines of Germany. Content Management shall be provided by the Service Provider as part of the DWI's existing Open Source Typo3 Content Management System (CMS). The DWI will provide the Service Provider with the necessary access to the CMS;

— Internet and social media

• content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be updated at least twice a week with unique content containing added value;

2) Additional services

Upon separate request by the DWI, the service provider shall also perform the following tasks as additional services. These additional services will be put forward based on the DWI’s general strategy and may vary from year to year depending on budgets defined for the Swedish market.

— Media relations/trips to Germany

• invitations to, travel arrangements for and possibly accompanying of information trips for Swedish media, sommeliers, importers and retailers to the wine-growing regions of Germany.

— Special press conferences in relation to current events

• selection of journalists, invitation, and preparation of information packs, search for venues, hosting of the conference and provision of support to DWI in discussions with media representatives;

— Other marketing activities

• the service provider shall carry out further marketing activities determined by the DWI in order to increase interest in and sales of German wines. The service provider shall also carry out generic promotion activities (for example Regulation (EU) No 1144/2014 of 22.10.14.) upon consultation with the DWI, which may be co-financed by the European Union and/or other national structural funding. Those generic promotion programmes may include marketing activities for other eligible agricultural products, which then will also be marketed by the service provider within the scope of these promotional programmes;

— Events/fairs/presentations

• organisation of events for the media, sommeliers, beverage retailers, restaurateurs, consumers, etc. upon suggestion by the service provider. The theme, the venue and, if necessary, the German wines to be presented at the venue shall be agreed on with the DWI beforehand. The service provider shall undertake the promotion, planning and implementation of accompanying online communication measures, organisation and management of the event, including the provision of translation services, if necessary.

Qualitätskriterium - Name: B 1.1 Implementation concept — table top presentation / Gewichtung: 15

Qualitätskriterium - Name: B 1.2 Implementation concept — restaurant and trade campaign ‘Riesling Weeks’ / Gewichtung: 15

Qualitätskriterium - Name: B 2. Conceptual idea / Gewichtung: 10

Qualitätskriterium - Name: B 3. Marketing strategy for Sweden / Gewichtung: 10

Qualitätskriterium - Name: C 1. Presentation — make-up and structure of content / Gewichtung: 3

Qualitätskriterium - Name: Presentation — comprehensibility of the presented contents / Gewichtung: 3

Qualitätskriterium - Name: Presentation — overall impression of the presentation / Gewichtung: 4

Preis - Gewichtung: 40

Optionen: nein

Der Auftrag steht in Verbindung mit einem Vorhaben und/oder Programm, das aus Mitteln der EU finanziert wird: nein

Verhandlungsverfahren

Die Bekanntmachung betrifft den Abschluss einer Rahmenvereinbarung

Der Auftrag fällt unter das Beschaffungsübereinkommen: nein

Bekanntmachungsnummer im ABl.: 2020/S [removed]

Auftrags-Nr.: DWI 2020-43

Organisation of a Marketing Programme for German Wine in Sweden

Ein Auftrag/Los wurde vergeben: ja

18/12/2020

Anzahl der eingegangenen Angebote: 3

Anzahl der eingegangenen Angebote von Bietern aus anderen EU-Mitgliedstaaten: 2

Anzahl der eingegangenen Angebote von Bietern aus Nicht-EU-Mitgliedstaaten: 1

Anzahl der elektronisch eingegangenen Angebote: 3

Der Auftrag wurde an einen Zusammenschluss aus Wirtschaftsteilnehmern vergeben: nein

Offizielle Bezeichnung:[gelöscht]
Ort: Stockholm
NUTS-Code: SE SVERIGE
Land: Schweden

Der Auftragnehmer ist ein KMU: nein

Ursprünglich veranschlagter Gesamtwert des Auftrags/des Loses: [Betrag gelöscht] EUR

Gesamtwert des Auftrags/Loses: [Betrag gelöscht] EUR

Offizielle Bezeichnung:[gelöscht]
Postanschrift: Villemombler Straße 76
Ort: Bonn
Postleitzahl: 53123
Land: Deutschland
Telefon: [removed]
Fax: [removed]

Genaue Angaben zu den Fristen für die Einlegung von Rechtsbehelfen:

Undertakings have a right that the contracting authority complies with the relevant provisions governing public contract award procedures in Germany that protect bidders and applicants. If an economic operator who has an interest in the contract claims that its rights have been infringed by non-compliance with the provisions governing the procedure for the award of public contracts, it shall complain to the contracting authority within a time limit of ten calendar days (section 160(3) sentence 1 No 1 of the German Act against Restraints of Competition (GWB)). Violations that become apparent from the tender notice or from the tender documents must be notified to the contracting authority within the time limit specified in the tender notice for application or submission of a tender (section 160(3) sentence 1 No 2 and 3 of the German Act against Restraints of Competition (GWB)). If the contracting authority notifies the undertaking that it is unwilling to redress the latter's complaint, it shall be entitled to request the federal public procurement tribunal, within 15 days of receipt of such notification, to initiate review proceedings (section 160 (3) sentence 1 No 4 of the German Act against Restraints of Competition (GWB)). Bidders whose tenders will not be taken into account for the contract award shall be informed accordingly pursuant to section 134(1) of the German Act against Restraints of Competition. A contract must not be concluded prior to the expiry of 15 calendar days after this information has been sent by the contracting authority; if the information is sent electronically or by fax, the time limit shall be ten calendar days. The time limit starts on the day following the sending of the information by the contracting authority. A request for a review has to be filed in writing to the Federal Procurement Tribunal at the German competition authority, i. e.:

Vergabekammern des Bundes beim Bundeskartellamt, Villemombler Straße 76, 53123 Bonn.

The language of the review proceeding is German.

22/12/2020