Offizielle Bezeichnung:[gelöscht]
Postanschrift: Platz des Weines 2
Ort: Bodenheim
NUTS-Code: DEB3J Mainz-Bingen
Postleitzahl: 55294
Land: Deutschland
E-Mail: [removed]

Internet-Adresse(n):

Hauptadresse: http://www.deutscheweine.de

Einrichtung des öffentlichen Rechts

Andere Tätigkeit: Marketing

Organisation of a Marketing Programme for German Wine in Hong Kong (Lot 1) and Taiwan (Lot 2)

Referenznummer der Bekanntmachung: DWI 2020-15

Dienstleistungen

The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2024 in Hong Kong (Lot 1) and Taiwan (Lot 2) to develop and execute public relations and marketing activities in line with the goals set forth in the German Wine Institute's marketing strategy.

The aims of the marketing programme include raising consumers' interest in German wines in Hong Kong (Lot 1) and Taiwan (Lot 2) and increasing and consolidating sales of German wine products. The agency must have an excellent network of contacts in its respective foreign market to collaborate with the DWI, particularly with regard to the beverage/wine trade, gastronomy and the media, as well as contacts to local administration, businesses and service providers.

Aufteilung des Auftrags in Lose: ja

Wert ohne MwSt.: [Betrag gelöscht] EUR

Organisation of a Marketing Programme for German Wine in Hong Kong

Los-Nr.: 1

NUTS-Code: DE DEUTSCHLAND

Hauptort der Ausführung:

Hong Kong.

Within the scope of public relations work and marketing activities the service provider shall, upon separate order by the DWI, perform the tasks specified in the Appendix A2. Tender Specifications of the tender documents. These services will be put forward based on the DWI’s general strategy and may vary from year to year depending on budgets defined for the Hong Kong market.

In particular, the Service Provider shall perform the following tasks:

(a) media relations/trips to Germany

Invitations, travel arrangements and possible accompanying of media trips for the Hong Kong media, sommeliers and retailers to the wine-growing regions of Germany.

(b) press conferences in relation to current events

Selection of journalists, invitation, preparation of information packs and rooms, hosting of the conference and assisting the DWI in discussions with media representatives.

(c) events/presentations

Organisation of events (including e.g. trade fairs, online events, etc.) for the media, sommeliers, beverage retailers, restaurateurs, consumers etc. upon suggestion by the service provider or the client (e.g. ProWine Asia in Hong Kong, Vinexpo Hong Kong, etc.), including any necessary or useful accompanying measures for the events such as creating and producing advertising materials, organising accompanying seminars, etc. The theme, the venue, the type of event and, if necessary, the German wines to be presented at the venue shall be agreed with the client beforehand. The service provider shall undertake the promotion, organisation and management of the event, including the provision of translation services, if necessary.

(d) Seminars

Coordination of seminars (e.g. classroom teaching, e-learning, etc.) with e.g. local wine schools to spread knowledge about German wine including the procurement of wine in Hong Kong.

(e) Other marketing activities

By arrangement, the service provider undertakes to carry out further marketing activities to be specified by the client with a view to increasing interest in German wines and/or increasing or consolidating sales of German wine products. The service provider also undertakes to carry out, by arrangement, general promotion activities (please refer to, e.g., Regulation (EU) No 1144/2014 of 22.10.14.), which may be co-financed by the European Union and/or other national structural funds. Those general promotion programmes may include marketing activities for other eligible agricultural products, which then will also be marketed by the service provider within these promotion programmes.

Qualitätskriterium - Name: 1.1 Presentation of the implementation concept / Gewichtung: 25

Qualitätskriterium - Name: 1.2 Timetable and cost planning / Gewichtung: 10

Qualitätskriterium - Name: 1.3 Accompanying events/supporting programme / Gewichtung: 10

Qualitätskriterium - Name: 1.4 Marketing and public relations activities / Gewichtung: 5

Qualitätskriterium - Name: 2.1 Qualification of the staff involved in disseminating knowledge about wine / Gewichtung: 20

Preis - Gewichtung: 30

Optionen: nein

Der Auftrag steht in Verbindung mit einem Vorhaben und/oder Programm, das aus Mitteln der EU finanziert wird: nein

Organisation of a Marketing Programme for German Wine in Taiwan

Los-Nr.: 2

NUTS-Code: DE DEUTSCHLAND

Hauptort der Ausführung:

Taiwan.

Within the scope of public relations work and marketing activities the service provider shall, upon separate order by the DWI, perform the tasks specified in Appendix A 2. Tender Specifications of the tender documents. These services will be put forward based on the DWI’s general strategy and may vary from year to year depending on budgets defined for the Taiwanese market.

In particular, the service provider shall perform the following tasks:

(a) Media relations/trips to Germany

Invitations, travel arrangements and possible accompaniment of trips for the Taiwanese media, sommeliers, retailers, educators, etc. to the wine-growing regions of Germany.

(b) Press conferences in relation to current events

Selection of journalists, invitation, preparation of information packs and rooms, hosting of the conference assisting the DWI in discussions with media representatives.

(c) Events/presentations

Organisation of events (including e.g. trade fairs, online events, etc.) for the media, sommeliers, beverage retailers, restaurateurs, consumers etc. upon suggestion by the service provider or the Client (e.g. Riesling Weeks, etc.) including any necessary or useful, accompanying measures for the events such as creating and producing advertising materials, organising accompanying seminars etc. The theme, the venue, the type of event and, if necessary, the German wines to be presented at the venue shall be agreed with the client beforehand. The service provider shall undertake the promotion, organisation and management of the event, including the provision of translation services, if necessary.

(d) Seminars

Coordination of seminars (e.g. classroom teaching, e-learning, etc.) with e.g. local wine schools to teach about German wine including the procurement of wine in Taiwan.

(e) Other marketing activities

By arrangement, the service provider undertakes to carry out further marketing activities to be specified by the client with a view to increasing interest in German wines and/or increasing or consolidating sales of German wine products. The service provider also undertakes to carry out, by arrangement, general promotion activities (please refer to, e.g., Regulation (EU) No 1144/2014 of 22 October 2014.), which may be co-financed by the European Union and/or other national structural funds. Those general promotion programmes may include marketing activities for other eligible agricultural products, which then will also be marketed by the service provider within these promotion programmes.

Qualitätskriterium - Name: 1.1 Presentation of the implementation concept / Gewichtung: 25

Qualitätskriterium - Name: 1.2 Timetable and cost planning / Gewichtung: 10

Qualitätskriterium - Name: 1.3 Accompanying events/supporting programme / Gewichtung: 10

Qualitätskriterium - Name: 1.4 Marketing and public relations activities / Gewichtung: 5

Qualitätskriterium - Name: 2.1 Qualification of the staff involved in disseminating knowledge about wine / Gewichtung: 20

Preis - Gewichtung: 30

Optionen: nein

Der Auftrag steht in Verbindung mit einem Vorhaben und/oder Programm, das aus Mitteln der EU finanziert wird: nein

Offenes Verfahren

Die Bekanntmachung betrifft den Abschluss einer Rahmenvereinbarung

Der Auftrag fällt unter das Beschaffungsübereinkommen: nein

Bekanntmachungsnummer im ABl.: 2020/S [removed]

Auftrags-Nr.: DWI 2020-15

Los-Nr.: 1

Organisation of a Marketing Programme for German Wine in Hong Kong

Ein Auftrag/Los wurde vergeben: ja

28/07/2020

Anzahl der eingegangenen Angebote: 3

Anzahl der eingegangenen Angebote von KMU: 0

Anzahl der eingegangenen Angebote von Bietern aus anderen EU-Mitgliedstaaten: 0

Anzahl der eingegangenen Angebote von Bietern aus Nicht-EU-Mitgliedstaaten: 3

Anzahl der elektronisch eingegangenen Angebote: 3

Der Auftrag wurde an einen Zusammenschluss aus Wirtschaftsteilnehmern vergeben: nein

Offizielle Bezeichnung:[gelöscht]
Ort: Hong Kong
NUTS-Code: DE DEUTSCHLAND
Land: Deutschland

Der Auftragnehmer ist ein KMU: nein

Ursprünglich veranschlagter Gesamtwert des Auftrags/des Loses: [Betrag gelöscht] EUR

Gesamtwert des Auftrags/Loses: [Betrag gelöscht] EUR

Auftrags-Nr.: DWI 2020-15

Los-Nr.: 2

Organisation of a Marketing Programme for German Wine in Taiwan

Ein Auftrag/Los wurde vergeben: ja

28/07/2020

Anzahl der eingegangenen Angebote: 4

Anzahl der eingegangenen Angebote von KMU: 0

Anzahl der eingegangenen Angebote von Bietern aus anderen EU-Mitgliedstaaten: 0

Anzahl der eingegangenen Angebote von Bietern aus Nicht-EU-Mitgliedstaaten: 4

Anzahl der elektronisch eingegangenen Angebote: 4

Der Auftrag wurde an einen Zusammenschluss aus Wirtschaftsteilnehmern vergeben: ja

Offizielle Bezeichnung:[gelöscht]
Ort: Taipei- Taiwan
NUTS-Code: DE DEUTSCHLAND
Land: Deutschland

Der Auftragnehmer ist ein KMU: nein

Offizielle Bezeichnung:[gelöscht]
Ort: Taipei-Taiwan
NUTS-Code: DE DEUTSCHLAND
Land: Deutschland

Der Auftragnehmer ist ein KMU: nein

Ursprünglich veranschlagter Gesamtwert des Auftrags/des Loses: [Betrag gelöscht] EUR

Gesamtwert des Auftrags/Loses: [Betrag gelöscht] EUR

Offizielle Bezeichnung:[gelöscht]
Postanschrift: Villemombler Straße 76
Ort: Bonn
Postleitzahl: 53123
Land: Deutschland
Telefon: [removed]
Fax: [removed]

Genaue Angaben zu den Fristen für die Einlegung von Rechtsbehelfen:

The contracting entity must comply with the provisions for the protection of bidders in contract award procedures. This is a right that bidders are entitled to claim.

If an undertaking interested in the contract feels that its rights are violated due to non-compliance with public procurement provisions, the violation must be reported to Deutsches Weininstitut GmbH within a period of ten calendar days (section 160 (3) sentence 1 no. 1 GWB (German Act against Restraints of Competition)). Violations of public procurement provisions which become apparent from the tender notice or the procurement documents must be notified to Deutsches Weininstitut GmbH by the end of the time limit for the submission of tenders specified in the notice (section 160 (3) sentence 1 No 2 and 3 GWB (German Act against Restraints of Competition)).

If Deutsches Weininstitut GmbH informs the bidder that it is unwilling to redress the latter's objection, the bidder can, within 15 calendar days of having received the notification from Deutsches Weininstitut GmbH, request the Public Procurement Tribunal to initiate review proceedings (section 160 (3) sentence 1 no 4 GWB (German Act against Restraints of Competition)).

Unsuccessful bidders shall be informed accordingly before the contract is awarded, pursuant to section 134 (1) GWB (German Act against Restraints of Competition). A contract must not be concluded earlier than 15 calendar days after this information has been sent to the bidders by Deutsches Weininstitut GmbH; this period shall be reduced to 10 calendar days if the information is sent by fax or by electronic means. The period starts on the day after Deutsches Weininstitut GmbH has sent the information to bidders.

A request for review must be made in writing to the Public Procurement Tribunal (address: Vergabekammern des Bundes beim Bundeskartellamt, Villemombler Straße 76, 53123 Bonn).

The language of the review proceeding is German.

28/08/2020